You want to resell hosting under your brand. Simply.com (Denmark) and 20i (UK) appear in reseller comparisons. The question is not "who is cheapest wholesale?" — it is which platform supports your European business model without legal surprises.
The reseller carries the end-customer contract, level-1 support and perceived compliance. Simply and 20i provide wholesale infrastructure; your margin disappears if you underestimate on-call, billing or GDPR framework per market.
Simply.com: Nordic reseller anchored in EU
Simply offers hosting, domains and reseller with Danish anchor, EU market and clear interface. Suited to Nordic and European agencies seeking an EU partner without post-Brexit complexity.
The GDPR framework is more direct for reselling in France, Germany or Benelux: EU headquarters, DPA aligned with European expectations, less contractual friction than a UK wholesaler for clients requiring strict EU jurisdiction.
Simply is not the most aggressive wholesale on the market, but it compresses legal time — a hidden cost often forgotten in margin spreadsheets.
20i: aggressive UK reseller pricing
20i is a very competitive reseller vendor: broad stack, low wholesale prices, UK and international datacenters. Technically strong — rich panel, API, stackable offers — but the post-Brexit framework requires GDPR due diligence for EU clients.
Before reselling in France or Germany, verify data location, DPA, subcontractor clauses and policy for transfer outside the European Union. Low wholesale price does not compensate for a clause your institutional client will reject.
| Criterion | Simply.com | 20i |
|---|---|---|
| HQ | Denmark (EU) | United Kingdom |
| Reseller | Yes | Yes, core business |
| EU GDPR | Straightforward | Due diligence |
| Wholesale price | Competitive | Very aggressive |
Panel, API and end-customer experience
Both offer white-label interfaces. Test before commitment: provision test account, end-customer billing, API to automate site creation, wholesale support quality when your client has an incident at 2 a.m.
Attractive wholesale margin disappears if your team spends three hours per ticket for lack of API, clear documentation or fast wholesale response. Simulate a real incident — DNS migration, expired certificate, exceeded quota — before signing an annual contract.
Business model: beyond wholesale price
Calculate margin over thirty-six months, not the first promotional month. Include level-1 support time, customer billing, unpaid follow-up, migrations and compliance per market (legal notices, DPA, data location).
Wholesale at €3 per site can turn loss-making if you promise unlimited French phone support. Define clear tiers: hosting only, hosting plus maintenance, hosting plus documented compliance.
Brexit and institutional clients
For public-sector or regulated clients, 20i's UK headquarters is not automatically disqualifying — but it triggers questions Simply often avoids. Document contractual guarantees, subcontractors and absence of uncontrolled transfer to countries without adequacy.
See European hosting and Schrems II if clients require full data chain mapping.
The peak: reseller failure is human, not technical
Decide and move forward without blind spots
Test panel, API and provisioning on a real account for at least one week. Read DPA and data location for each target market before publishing your price list. Price level-1 support included in your offer and set clear limits (channel, hours, out of scope).
Compare wholesale cost over thirty-six months including on-call time and documented compliance. See Simply.com, 20i and the compare tool to shortlist before commitment.
Frequently asked questions
Simply or 20i to start reselling?
Simply fits if you target Nordic or EU market with Danish anchor and less GDPR friction. 20i fits if you accept a UK provider and want a very complete aggressive-price reseller stack — provided you master EU-side contractual due diligence.
Does Brexit impact 20i?
20i operates UK and international datacenters. Before reselling in France or Germany, verify GDPR clauses, EU customer data location and DPA. Low wholesale does not compensate for a clause your institutional client will reject.
Which reseller panel?
Both offer white-label interfaces. Test UX, API and end-customer billing on a real account before commitment. Simulate a support incident to measure wholesale responsiveness when your client calls.
Realistic margins?
They depend mainly on your local support. Do not calculate margin on wholesale price alone: include support time, incidents, billing and compliance per market. Over thirty-six months, slightly higher wholesale with fewer tickets can be more profitable.
European reseller: the right wholesaler is the one whose contract holds when your client calls — not the lowest wholesale slide.